Customer Journey Report
SurveyMars can automatically generate a comprehensive Customer Journey Report for your customer journey surveys. The report includes Customer Journey Map, Detailed Report, Org Structure Comparison Report, Annual Comparison Report, and Monthly Comparison Report.
Customer Journey Map
It visualizes average scores and identifies low-scoring touchpoints requiring attention, alongside related questions and their average scores. Utilizes SWOT analysis to categorize each touchpoint into improvement, advantage, low priority, and over-supply zones for targeted NPS & Touchpoint Analysis.
Detailed Report
This report offers a granular view of all data and a specific store, showcasing NPS, satisfaction scores, responses, satisfaction index, and complaint index. It presents:
- NPS breakdown by detractors, passives, and promoters.
- Overall touchpoint scores displayed in various chart formats (radar, column, bar, and line).
- SWOT analysis for touchpoint categorization.
- Touchpoint satisfaction rate (score 4-5), general (score 3) and complaint rate (score 1-2), visualized in tables and charts.
- Org structure comparison scores for each store, accessible in detailed formats.
- The satisfaction category comparison provides a cross-analysis of NPS and satisfaction scores, segmented by gender and age groups.
Org Structure Comparison Report
This comparison report allows for all data or year-specific data review in organization structure, including:
- Comparative analysis of NPS, satisfaction scores, and responses per store.
- Touchpoint and question satisfaction scores for each store.
Annual/Monthly Comparison Report
These reports provide detailed examination of data across time frames, featuring:
- NPS trends over various periods (day, week, month, year) to monitor shifts over time.
- Annual and monthly satisfaction comparisons.
- Detailed touchpoint and organizational satisfaction scores by year or month.
