Text Highlight
Text Highlight lets you show respondents a full product or concept description and ask them to rate specific keywords in that text. Respondents click each highlighted keyword and choose a single-choice option, making it easy to collect word-level feedback during market research.
Example use cases
- Test which words in a product description feel clear, appealing, or confusing.
- Collect reactions to key claims, benefits, or features inside a longer marketing paragraph.
- Compare keyword-level ratings across segments for packaging, ads, or concept copy.
Feature access
1. Open the survey editor.
2. In Survey question types, find and add "Text Highlight".
3. Open the question settings dialog to edit the description text, mark keywords, and configure rating options.
Set up Text Highlight
All Text Highlight settings are managed in one dialog. The right panel shows the description text for editing and keyword marking. The left panel lists marked keywords and rating options.
Edit description text and mark keywords
1. In the right panel, edit the product or concept description as needed.
2. Drag to select text in the description. Click "Mark as Keyword" to mark the selection as a keyword.
3. Click a marked keyword on the right to preview the rating options that respondents will see.
4. Keyword tags in the editor use the same style as the answering page preview.
Manage the keyword list
On the left, the keyword list shows every marked keyword and the total count.
- Click Edit to change a keyword. The new text must already exist in the description.
- Click Delete to remove a keyword immediately (no confirmation). The right-side preview updates at the same time.
- Click Clear all annotations to remove every keyword. A confirmation dialog appears before clearing.
Configure rating options
Options are single choice. Respondents pick one option for each keyword.
1. On the left, review the default options in the option fields.
2. Switch to another preset tab, or clear the preset and enter your own options.
3. If you delete an option from the fields, the preset tab selection is cleared so no preset stays selected.
How respondents answer
1. Respondents read the full description with highlighted keywords.
2. They click a keyword and choose one rating option.
3. If the question is required, every keyword must be rated before the survey can be submitted.
Analysis and reporting
Statistical analysis works like a matrix question. You can view the percentage of each rating option for every keyword.
Important notes
1. Mark only text that appears in the description; edited keywords must still match text in the content.
2. Options are single choice per keyword.
3. Required questions need every keyword rated before submit.
4. Clearing all tags asks for confirmation; deleting one keyword does not.
5. Editor keyword tags match the answering-page style.
FAQs
Q: Where do I add a Text Highlight question?
A: In the survey editor, open Survey question types and add "Text Highlight".
Q: Can respondents choose more than one option for a keyword?
A: No. Rating options are single choice—one option per keyword.
Q: What happens if the question is required?
A: Respondents must rate all keywords before they can submit the survey.
Q: Can I edit a marked keyword to any wording?
A: No. Edited keyword text must already exist in the description.
Q: How are results analyzed?
A: Like a matrix question—you can see each option’s share for every keyword.
Quick reference
- Entry: Survey question types → Text Highlight.
- Setup: mark keywords in the text, set single-choice options, preview with answer-page tag style.
- Answer: click keywords and rate each one; required = all keywords.
- Analysis: matrix-style option percentages per keyword.
