Research Question Types

MaxDiff Analysis Question

MaxDiff (Maximum Difference Scaling) is a powerful survey technique that is widely used to measure consumer preferences and priorities. It presents participants with a series of choices and asks them to indicate their most preferred and least preferred options.

Conjoint Analysis Question

Conjoint analysis is a statistical technique used to measure consumer preferences for different products or services. This method breaks attributes down, such as price, brand, or quality.

Kano Model Question

Kano Model is a framework used in product development. It designs to help businesses understand and prioritize product features based on customer needs and preferences.

Van Westendorp PSM Question

Van Westendorp Price Sensitivity Meter (PSM) Model is a research method that helps businesses determine how price sensitive their customers are. It involves asking customers several questions about their willingness to purchase a product or service at different price points.

Informed Consent Form

An informed consent block requires respondents to read and agree to a custom agreement before they can access the main survey.

Heatmap

The heatmap question type records and aggregates respondents' clicks on the background image, generating a heatmap that highlights the areas of focus for the audience on this image.

Circulate Assessment

Evaluate multiple people, products, or projects with the same questions using Circulate Assessment in SurveyMars. Configure flexible display rules, set cyclic questions, and get comparative and individual reports automatically.