Engagement Report Analysis and Insights
The Engagement Report provides comprehensive analysis of employee engagement survey data, automatically generated when your survey title contains "engagement" and dimensions are configured. This report offers detailed insights into engagement scores, dimension comparisons, organizational structure analysis, and helps identify factors influencing employee engagement.
Setting Up the Engagement Report
To generate an Engagement Report, you need to complete the following setup steps:
Step 1: Enter Questions and Set Scores
After entering your questions, you need to set scores for the corresponding question options. For rating questions, assign different scores to each option to enable accurate engagement calculations.
Note: You can quickly import questions using the template import feature, either use our system templates directly or leverage AI to create an engagement survey.
Step 2: Configure Dimensions
Set up dimensions and bind relevant questions to each dimension. This allows the system to calculate engagement scores for each dimension separately.
Important: After completing dimension setup, make sure your survey title contains the word "engagement". If it doesn't, please add it to enable the Engagement Report feature.
You must create an "engagement" dimension and bind questions to it. The engagement dimension is essential for generating the Engagement Report.
Step 3: Submit Responses
After completing all settings, publish your survey and test it by clicking the survey link to submit responses. Once responses are collected, you can view the Engagement Report on the "Analysis Your Results" page.
Report Components
The Engagement Report consists of five main sections:
1. Engagement Score: Calculates overall engagement score based on engagement dimension values
2. Engagement Category Comparison: Compares engagement scores across different departments, age groups, education levels, and other background categories
3. Organizational Structure Engagement Report: Displays engagement reports for different departments, regions, branches/subsidiaries, schools/grades/classes, and districts
4. Engagement Impact Factors: Analyzes scores of various dimensions to identify factors that influence employee engagement scores
5. Dimension Question Scores: Displays scores for questions bound to each dimension
Accessing the Report
1. Navigate to the "Analysis & Download" page of your engagement survey
2. The Engagement Report tab will automatically appear when your survey title contains "engagement" and dimensions are configured
Score Calculation Methods
1. Calculating Engagement Score
To calculate the engagement score, first download the raw data and identify all questions bound to the "engagement" dimension. Then:
1. Calculate the average score for each question bound to the engagement dimension
2. Calculate engagement dimension score: Average of all question average scores bound to the engagement dimension
Example: If the engagement dimension binds 4 questions with average scores of 6.75, 6.75, 2.125, and 7.25 respectively, then Engagement Score = (6.75 + 6.75 + 2.125 + 7.25) / 4 = 5.72
Raw response data table:
| Index | Submitted | Time Spent | Collector | Question 49 | Question 50 | Question 51 | Question 52 |
|---|---|---|---|---|---|---|---|
| 1 | 11/13 2025 | 15s | Link | 4 | 2 | 2 | 4 |
| 2 | 11/13 2025 | 12s | Link | 6 | 8 | 3 | 8 |
| 3 | 11/13 2025 | 10s | Link | 2 | 8 | 2 | 6 |
| 4 | 11/13 2025 | 14s | Link | 8 | 6 | 2 | 6 |
| 5 | 11/13 2025 | 13s | Link | 10 | 10 | 2 | 10 |
| 6 | 11/13 2025 | 11s | Link | 10 | 10 | 2 | 10 |
| 7 | 11/13 2025 | 16s | Link | 6 | 6 | 2 | 6 |
| 8 | 11/13 2025 | 9s | Link | 8 | 4 | 2 | 8 |
The table above shows 8 respondents' answers. Questions 49, 50, 51, and 52 are all bound to the engagement dimension.
Calculation process:
1. Question 49 average: (4+6+2+8+10+10+6+8)/8 = 6.75
2. Question 50 average: (2+8+8+6+10+10+6+4)/8 = 6.75
3. Question 51 average: (2+3+2+2+2+2+2+2)/8 = 2.125
4. Question 52 average: (4+8+6+6+10+10+6+8)/8 = 7.25
5. Engagement dimension score: (6.75 + 6.75 + 2.125 + 7.25) / 4 = 5.72
Note: The number "4" represents the 4 questions bound to the engagement dimension.
2. Calculating Question Scores
Question scores are calculated as the average of all respondents' scores for that question. Using the example above:
- Question 49 score: (4+6+2+8+10+10+6+8)/8 = 6.75
- Question 50 score: (2+8+8+6+10+10+6+4)/8 = 6.75
- Question 51 score: (2+3+2+2+2+2+2+2)/8 = 2.125 ≈ 2.13
- Question 52 score: (4+8+6+6+10+10+6+8)/8 = 7.25
Note: The values in parentheses are the scores selected by each respondent for that question, and the divisor "8" represents the number of respondents.
Engagement Impact Factors
Impact factors refer to various dimensions that influence employee engagement scores. If the engagement score is relatively low, you can examine the scores of different dimensions in the impact factors section to identify potential causes.
For example, if the "Corporate Culture" dimension has a low score, you can analyze whether employees generally do not identify with the corporate culture or work environment, which may be causing the low engagement score. The impact factors provide reference indicators to help analyze what influences engagement scores.
In our example, we have 18 impact factor dimensions, including "Corporate Culture" and "Enterprise Management". If both dimensions have relatively high scores, it indicates that employees identify with the corporate culture and are optimistic about enterprise development. If all dimensions have good scores, the employee engagement score will also be relatively high.
Calculation Method for Impact Factors:
Using the "Enterprise Development" dimension as an example, which binds questions 6, 7, 8, and 9:
1. First, calculate the average score for each question:
- Question 6 average: (6+4+2+6+10+10+4+6)/8 = 6
- Question 7 average: 5.5
- Question 8 average: 8
- Question 9 average: 6
2. Then calculate the dimension score: Average of all question average scores = (6 + 5.5 + 8 + 6) / 4 = 6.38
Engagement Category Comparison
This section displays engagement scores under different category conditions, such as engagement levels for employees aged 25-30 (inclusive) or employees with a bachelor's degree.
The system calculates engagement scores for each category based on responses from that specific category. For example:
- Age category: 25-30 years old
- Education category: Bachelor's degree
- Department category: Human Resources, Marketing, etc.
The calculation method is the same as the engagement score calculation, but only includes responses from the selected category.
Organizational Structure Engagement Report
This section displays engagement reports for different organizational structures such as departments, regions, branches/subsidiaries, schools/grades/classes, and districts.
1. Select the organizational structure field from your survey (e.g., department, region)
2. The system calculates engagement scores for each organizational unit based on responses from that unit
3. Calculation method: For each dimension, calculate average scores of all questions bound to that dimension for responses within the organizational unit
Dimension Question Scores
This section displays scores for questions bound to each dimension. You can view the performance of individual questions within each dimension to identify specific areas that need improvement.
Each question score is calculated as the average of all respondents' scores for that question, similar to the calculation method described in "Calculating Question Scores" above.
Important Notes
- The Engagement Report is automatically generated when your survey title contains "engagement" and dimensions are configured
- It is recommended to set 5 or 10 options for rating questions to ensure accurate score calculations
- Ensure your survey questions are properly bound to the engagement dimension to get accurate engagement analysis
- Impact factors help identify which dimensions are influencing engagement scores, allowing for targeted improvements
FAQs
Q1: Why can't I see the Engagement Report tab?
A: The Engagement Report tab only appears when your survey title contains the word "engagement" and dimensions are configured. Please check:
1. Ensure your survey title includes "engagement"
2. Make sure you have set up at least one dimension and bound questions to it, including an "engagement" dimension
3. Verify that you have collected at least one response
Q2: How do I calculate engagement scores?
A: First, download the raw data and identify all questions bound to the engagement dimension. Calculate the average score for each question, then calculate the engagement dimension score by averaging all question average scores bound to the engagement dimension.
Q3: What are impact factors?
A: Impact factors are various dimensions that influence employee engagement scores. They help identify which areas (such as corporate culture, enterprise management, etc.) are affecting engagement levels, allowing you to make targeted improvements.
Q4: How are impact factor scores calculated?
A: For each impact factor dimension, first calculate the average score for each question bound to that dimension, then calculate the dimension score by averaging all question average scores within that dimension.
Q5: What is the difference between engagement category comparison and organizational structure report?
A: Engagement category comparison shows engagement scores under different background categories (age, education, etc.), while organizational structure report shows engagement scores for different organizational units (departments, regions, branches, etc.). Both use the same calculation method but focus on different grouping criteria.
Q6: Can I use my own questions instead of templates?
A: Yes, you can create your own questions. Just make sure to:
1. Set different scores for each option
2. Configure dimensions and bind questions to them, including an "engagement" dimension
3. Include "engagement" in your survey title
Q7: How many options should I set for rating questions?
A: It is recommended to set 5 or 10 options for rating questions. This ensures accurate score calculations and provides a good balance between granularity and simplicity for respondents.
Q8: What should I do if my engagement score is low?
A: If your engagement score is low, examine the impact factors section to identify which dimensions have low scores. This will help you understand what areas are affecting engagement and allow you to make targeted improvements based on your organization's specific situation.
