Why QR Code Survey is Popular: Benefits, Examples & Process

QR code surveys are a type of survey that is conducted using QR codes. QR codes are two-dimensional barcodes that can be scanned using a smartphone camera. QR code surveys are becoming increasingly popular as they provide a convenient and efficient way to collect feedback from customers or users.

QR code surveys typically involve creating a survey using a survey platform and then generating a QR code for the survey. The QR code is then printed or displayed in a location where customers or users can easily scan it using their smartphone camera. Once the QR code is scanned, the user is directed to the survey, which they can complete on their smartphone.

Benefits of QR Code Surveys

QR code surveys offer several benefits over traditional surveys, including:

1. Convenience

QR code surveys are convenient for users as they can be completed using a smartphone. Users can complete the survey at their own pace and in their own time, without the need for a computer or paper-based survey.

2. Cost-effective

QR code surveys are cost-effective as they do not require printing or postage costs. They can be distributed electronically, reducing the need for physical materials.

3.Real-time feedback

QR code surveys provide real-time feedback, which can be useful for businesses or organizations that need to make quick decisions based on customer or user feedback.

4. Higher response rates

QR code surveys often have higher response rates than traditional surveys, as they are more convenient for users to complete.

5. Data analysis

QR code surveys provide data that can be easily analyzed using a survey platform. This data can be used to identify trends and patterns, which can help businesses or organizations make informed decisions.

Examples of QR Code Surveys

QR code surveys can be used in a variety of settings, including:

Retail Feedback

Retailers can use QR code surveys to gather feedback from customers about their shopping experience. For example, a QR code survey could be displayed at the checkout, asking customers to rate their experience and provide feedback.

Hospitality Feedback

Hotels and restaurants can use QR code surveys to gather feedback from customers about their experience. A QR code survey could be displayed on a table, asking customers to rate their meal and provide feedback.

Events Feedback

Event organizers can use QR code surveys to gather feedback from attendees about their experience. For example, a QR code survey could be displayed at the entrance, asking attendees to rate the event and provide feedback.

Healthcare Feedback

Healthcare providers can use QR code surveys to gather feedback from patients about their experience. For example, a QR code survey could be displayed in the waiting room, asking patients to rate their experience and provide feedback.

Educational Feedback

Educators can use QR code surveys to gather feedback from students about their learning experience. For example, a QR code survey could be displayed in the classroom, asking students to rate the lesson and provide feedback.

How to Create QR Code Surveys

Basic QR Code Survey

SurveyMars enables you to collect feedback efficiently using QR codes. Respondents can simply scan the QR code with their smartphones to access the survey. Follow these steps to create a QR code survey:

1. After editing your survey, click "Save."

2. Go to the "Share" page and select "Go Share" for QR Code.

3. Customize your poster by adjusting the background image, and choosing whether to display the title, subtitle, and description.

4. Distribute the poster for respondents to scan and participate in the survey.

Advanced QR Code Survey

SurveyMars also offers advanced functionality to gather feedback from multiple locations using a single survey. By assigning unique QR codes to each location, such as different stores, you can collect feedback without needing to ask, "Which store are you visiting?" This approach streamlines the survey process and minimizes the risk of data inaccuracies.

1. After editing the survey, click "Save."

2. Access the "Share" page, click on "Go Share" for User-Defined Source.

3. Click "+Add Source" and enter each source name, such as Store A and Store B, one per line.

4. Bulk export the QR codes and place them in the corresponding stores. This allows you to view the results for each store individually.

Conclusion

QR code surveys offer a convenient and cost-effective way to gather feedback from customers or users. They provide real-time feedback, higher response rates, and data that can be easily analyzed. QR code surveys can be used in a variety of settings, including retail, hospitality, events, healthcare, and education. By using QR code surveys, businesses and organizations can gather valuable feedback that can be used to improve the customer or user experience.