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SaaS Lifetime Value Calculator Template

SaaS Lifetime Value Calculator Template

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SaaS Lifetime Value Calculator Template

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Please enter the following information
Average Revenue Per User
Gross Margin %
Churn Rate %
*
LTV
Customer Acquisition Cost (CAC)
LTV : CAC

  • < 1: Unsustainable and losing money—every new customer burns cash.

  • 1 – 3: Thin margins with limited growth potential and weak risk resilience.

  • 3 – 5: Healthy and sustainable, balancing profitability with acquisition efficiency.

  • > 5: High efficiency, but signals underinvestment in marketing and missed growth opportunities.

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    Template instructions

    The SaaS lifetime value calculator template is a rigorous financial modeling tool designed to project long-term customer revenue, ideal for SaaS founders, financial analysts, and growth marketers alike.


    This intuitive template features a streamlined layout with inputs for Average Revenue Per User (ARPU), gross margins, churn rates, and acquisition costs, enabling complex mathematical formulas to run effortlessly in the background.


    Simply input your operational metrics, adjust key variables dynamically, and view immediate projections for customer longevity, total LTV, and LTV:CAC ratios.


    Perfect for investor deck preparation, quarterly financial audits, or acquisition budget planning, it delivers a clear, data-driven framework to help your business make sustainable expansion decisions.


    Click "Use This Template" to access the SaaS lifetime value calculator template and master your subscription business unit economics.

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