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Male Consumers and Spa Services
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Male Consumers and Spa Services

    This survey examines men’s opinions about professional spa and wellness services. For this survey, spa services include massage, facials, body treatments, grooming treatments, saunas, steam rooms, hot tubs, and recovery-oriented services provided in a professional spa or wellness setting.


    Participation is voluntary, and responses are anonymous. The survey should take approximately five minutes. Please answer based on your own opinions and experiences.

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1.
Are you 18 years of age or older?
Yes
No
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2.
Do you identify as a man?
Yes
No
Prefer not to answer
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3.
How likely are you to visit a professional spa or wellness facility within the next 12 months?
Very unlikely
Unlikely
Neither likely or unlikely
Likely
Very likely
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4.
Which benefit(s) would be most likely to motivate you to visit a spa? (Select all that apply)[Checkboxes]
Stress relief
Relaxation
Fitness or muscle recovery
Pain or soreness relief
Grooming or skincare
General health or wellness
Special event occasion or preparation
None of these
Other
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5.
Which factor would be most likely to discourage you from visiting a spa?
Cost
Lack of familiarity with the services
Concern about privacy
Discomfort with the environment
Uncertainty about what to expect
Belief that spas are mainly intended for women
Lack of interest
Other
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6.
Which service or feature would most increase your interest in visiting a spa?
Professional massage
Recovery focused massage or body treatment
Hot tub, sauna, or steam-room access
Fitness or recovery equipment
Facial or skincare services
Grooming service
None of these
Other
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7.
How important would privacy be when deciding whether to visit a spa?
Not at all important
Extremely important
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8.
How important would visible professional staff certifications be when deciding whether to visit a spa?
Not at all important
Extremely important
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9.
How important would clear, upfront pricing be when deciding whether to visit a spa?
Not at all important
Extremely important
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10.
Which description would make you more interested in visiting a spa?
A place for health, stress relief, fitness recovery, and wellness
A place for luxury, beauty, pampering, and indulgence
Both descriptions would be equally appealing
Neither description would be appealing
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11.
What is your age range?
18-24
25-34
35-44
45-54
55-64
65 or older
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12.
Have you ever used a professional spa service, not including a haircut?
Yes
No
Unsure
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13.
How often do you participate in exercise or physically demanding activity?
Never
Less than once per week
One or two days per week
Three or four days per week
Five or more days per week
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