Understand Customer Preferences via Surveys

Introduction

A well-run online survey plus a user-friendly survey planet is key for retail brands. Last year, Bean & Brew—a U.S. café chain with 15 stores—wanted to launch seasonal drinks but didn’t know what customers liked. Paper surveys got just 50 weekly responses, and sorting data took hours. They switched to SurveyMars, and online tools totally changed their feedback process.

Use a Good Survey Tool for Quick Data Collection

Before, the café team spent weekends typing paper survey answers into spreadsheets. With SurveyMars’ survey tool, they made a 5-question online survey about drink flavors (like vanilla vs. honey cinnamon) and shared it via in-store QR codes and social media. The tool tracked responses in real time, so no more waiting for paper piles. In two weeks, they got 800 responses—16 times more than before.

Try a Free Survey to Test Interest

The café wasn’t sure about dairy-free options, so they used SurveyMars’ free survey to ask: “Would you pay $0.50 more for oat milk?” This let them test a small idea without cost. The free survey got 300 responses, and 72% said yes—enough to add oat milk to all stores. It saved them from wasting money on unwanted ingredients.

Pick Strong Survey Software for Detailed Insights

To go deeper, Bean & Brew used SurveyMars’ survey software to analyze responses by location. Downtown stores wanted more iced drinks; suburbs preferred hot ones. The software also let them build a survey platform (a central dashboard) for managers to view results. Each store adjusted menus—downtown added iced lattes, suburbs stocked hot cocoa.

Conclusion

With SurveyMars’ online surveys and survey planet features, Bean & Brew’s new seasonal drinks had 40% higher sales than the year before. Customer satisfaction rose 18% too, thanks to tailored menus. For brands, a good survey tool isn’t just about data—it’s turning feedback into business growth. That’s what SurveyMars delivers.