Uncover Market Insights with Online Voting Polls

In the competitive beauty industry, online voting and a quality poll maker are key to capturing consumer preferences. A European organic skincare brand used these tools to finalize its new sunscreen launch strategy—and their story shows exactly how it works.​

Poll Creator: Lock in Core Options with Templates​

When the brand first researched "summer sunscreen needs," generic tools only gave them 200 scattered responses. Switching to a poll creator changed everything: they pulled up the "beauty preference template," tweaked three things—broke down "texture" into 4 types, added 3 multiselect "ingredient" options, and split "price" into 3 ranges. After they used it to create poll, they got 1,200 responses in 7 days—that’s 5x more than manual surveys.​

Create Poll: Dig Up Hidden Needs with Logic Jumps​

They optimized how they create poll using a poll website: first added a "skin type" screening question. If someone picked "sensitive skin," they got followups about ingredients; oily skin users got asked about breakouts. They also turned on realtime online voting, and closed the poll once "matte texture" hit 42% and stayed steady. Invalid responses dropped from 40% to 5%, and they pinpointed the gap for "matte sunscreen for sensitive skin."​

Free Polls & Integrated Tools: Streamline the Whole Process​

First, they used free polls on social media to narrow down top trends: "matte" and "waterproof" rose to the top. Then they moved to SurveyMars’ survey website for deep analysis. Its poll maker automatically merged data into a 3D report and let them export to Excel. Thanks to SurveyMars, they locked in the formula and €65 price tag—and the new sunscreen sold 8,000 units in its first month.​

SurveyMars  blends a poll maker’s ease of use, online voting’s realtime speed, and data integration—making it a goto for brands. Pick the right tool, and your market decisions will always have solid data behind them.