Pet Store Boosts Sales With Feedback

Intro: Google Survey Couldn’t Tell Us What Pet Owners Wanted

As the owner of a pet supply store in Chicago, we want our shelves to be full of products dogs, cats, and their owners actually need—from toys to food to beds. But google survey was failing us: we asked “What products do you buy most?” and got “dog food”—no details on brand or diet (grain-free, raw, etc.). A google poll for “Favorite Toy Type” missed “indestructible chew toys”—a top seller we understocked. We bought 50 bags of a “popular” dog food—only 12 sold—because we didn’t know customers wanted “grain-free salmon” instead of “chicken.” Then we found SurveyMars’ free survey maker, and now we stock products that fly off the shelves.

Why Google Survey Fails for Pet Supply Stores

Google Poll Is Too Vague for “Product Specifics”

Pet owners care about details: Is the food grain-free? Is the toy safe for puppies? Google poll only lets you list broad product categories, so we missed those specifics. We made a “cat bed” display based on google survey feedback—but customers wanted “heated beds” (we added them, and sales doubled in a month).

Free Survey Tools Don’t Capture “Pet Quirks”

Every pet is different—one dog has allergies, another cat only plays with feather toys. But google survey’s rigid format didn’t let owners share those quirks. We had a regular tell us her dog couldn’t eat soy—but we only learned that in person, not via google poll. We’d been stocking soy-based treats that her dog couldn’t have, and she had to shop elsewhere.

SurveyMars: AI Questionnaires for Pet Supply Stores

AI Builds Pet-Focused Surveys Fast

I typed “Pet Supply Store Feedback” into SurveyMars’ survey maker, added a prompt (“Ask about product needs, pet diets, and favorite items”), and picked 9 questions. The AI generated a questionnaire with a voting poll for “Top pet food type (grain-free, raw, kibble)” and open-ended questions like “What product do you wish we stocked?” It even asked about “pet allergies”—so we learned 40% of dogs have grain sensitivities.

In-Store & Online Feedback = Full Insights

Unlike google survey, we share the survey two ways: in-store (QR codes on product shelves) and online (via email to loyalty program members). Local customers scan it while picking out toys, and online shoppers fill it out after ordering. Response rate hit 85%—we get feedback from both in-person and digital shoppers, so we don’t miss a thing.

Sales Jumped 45%—We’re Stocking What Pets Love

The survey told us 70% of customers want “indestructible dog toys” (we tripled our stock, and they sell out weekly) and 50% want “grain-free cat food” (we added 3 new brands, and cat food sales are up 60%). A customer said (via SurveyMars) “My senior dog needs soft beds”—we added a “senior pet” section, and it’s now one of our top-selling categories. We even used a Kano survey to ask about seasonal products—80% wanted “winter dog coats,” so we stocked them, and they sold 100+ in December.

Pet Supply Stores—Try SurveyMars for Free

If you’re wasting money on unsold products because google survey gives vague feedback, SurveyMars’ survey maker is your fix. Build free voting polls or questionnaires to learn what pet owners and their furry friends really need.