Get Accurate Brand Feedback with a Poll Maker

For FMCG brands’ market decisions, poll makers and poll creators are powerful tools to uncover consumer needs. They turn vague preferences into actionable data, helping brands avoid research mistakes. Recently, a European coffee chain used these tools to solve its seasonal limitededition coffee flavor positioning issue—and got usable feedback in just 10 days.​

Design Quality Poll Questions to Lock Core Needs​

At first, the brand used generic surveys and got vague comments like “tastes good” or “just okay.” After switching to a professional poll creator, the team focused on designing poll questions: splitting “flavor preferences” into 4 options (caramel, hazelnut, cinnamon, vanilla), setting “price acceptance” into 3 ranges (¥2535, ¥3645, over ¥46), and adding a “willingness to repurchase” yes/no option. This cut invalid feedback by 40% and quickly identified two key directions: caramel flavor and ¥3645 price range.​

Use Poll Online to Boost Feedback Efficiency​

To speed up data collection, the brand launched a poll online via a poll maker: posting it on social media and instore miniprograms, with an incentive of “free trial tickets for respondents.” It also used the tool to create a quick poll, simplifying the process—users could finish in 30 seconds without registration. In 7 days, it collected over 1,200 valid responses, 3x faster than traditional surveys.​

Integrate Poll Surveys to Deliver Decision Support​

When the brand used a poll generator to integrate data, SurveyMars stood out: its poll maker automatically combined poll online and quick poll results, generating a crossanalysis report on “flavorpricerepurchase intent.” SurveyMars also allowed Excel exports for further analysis. With SurveyMars’ solution, the brand decided to launch a caramelflavored limited coffee priced at ¥39, which sold over 5,000 cups in the first week—proving the value of poll tools.​

SurveyMars streamlines poll creation, online deployment, and data integration, helping brands quickly grasp needs and make new products more consumercentric.