50 This or That Survey Questions to Boost Instagram Engagement Easily

Struggling to get comments on your posts? You’re not alone. The Instagram algorithm is a mystery, and “double-tap if you agree” just doesn’t cut it anymore. What you need is a simple, addictive way to spark real conversations and get to know your audience.

That’s where “This or That” questions come in. They’re the ultimate engagement hack. By posing a simple choice between two options, you tap into people’s natural desire to share their preferences. It’s fun, it’s fast, and it gives you priceless insight into who’s following you. This isn’t just about getting likes; it’s about building a community through interactive, shareable content.

We’ve compiled 50 killer “This or That” survey questions for Instagram, broken down by niche, to make your Stories and feed pop. Plus, we’ll show you how to take this engagement to the next level with a tool that turns casual polls into real data.

Why "This or That" Questions Are an Instagram Engagement Powerhouse

Think of these questions as a gateway drug to higher engagement. They work because they’re ridiculously easy for your followers to engage with. No need to write a thoughtful paragraph—just a quick tap or a one-word comment. This low barrier to entry is golden for the Instagram algorithm, which prioritizes content that sparks quick interactions. Every vote in a Story poll or choice in the comments signals to Instagram that your content is conversation-worthy, boosting its reach.

But the real magic happens when you listen to the answers. These fun choices reveal your audience’s tastes, habits, and personalities. Are they coffeeor teapeople? Beachor mountains? This isn’t just trivia; it’s market research. Understanding these preferences lets you tailor your content, products, and even your brand voice to resonate more deeply. It’s the difference between talking atyour audience and creating a two-way dialogue withthem.

How to Use These Questions for Maximum Impact

Don’t just throw these questions out there. A little strategy turns a fun poll into a growth engine.

lIn Stories:

Use the Poll sticker or the “Add Yours” sticker for a chain reaction of engagement. The Quiz sticker with two options is also a fun twist. Keep it visual—use a bold text overlay or a relevant GIF behind the question.

lIn Feed Posts:

Post a carousel with a compelling image and the question in the caption. The key here is to prime the pump. Don’t just ask the question; answer it yourself in the comments first (e.g., “I’m 100% Team Summer!”). This shows you’re playing too and gives people a model to follow.

lIn Reels:

Create a quick, trendy video asking the question with on-screen text. Use the caption to ask followers to drop their choice in the comments. Soundtrack is key—pick a trending, short audio clip.

lPro Tip:

Always, always engage with the comments. Like the responses, reply to a few with “Good choice!” or “Same!”. This makes followers feel heard and encourages even more people to join in next time.

50 "This or That" Questions, Sorted by Niche

Foodie & Lifestyle 

Perfect for food bloggers, lifestyle influencers, restaurants, or anyone sharing their daily vibe.

Coffee or Tea? (The classic starter.)

Sweet or Savory Breakfast?

Pizza or Tacos?

Chocolate or Vanilla?

Fine Dining or Casual Takeout?

Cook at Home or Order In?

Summer BBQ or Cozy Winter Stew?

Açaí Bowl or Avocado Toast?

Cocktails or Mocktails?

Late-Night Snack: Ice Cream or Chips?

Travel & Adventure

Ideal for travel bloggers, outdoors brands, photographers, and the perpetually wanderlust-stricken.

Beach Vacation or Mountain Getaway?

City Break or Wilderness Retreat?

Planned Itinerary or Spontaneous Trip?

Backpack or Suitcase?

Window Seat or Aisle Seat?

Historic Sites or Natural Wonders?

Luxury Resort or Quirky Airbnb?

Early Morning Flight or Red-Eye?

Souvenir: T-Shirt or Local Artisan Good?

Travel Goal: See It All or Find Your Favorite Spot?

Pop Culture & Entertainment
Personal Preferences & Personality
Business & Brand-Specific

Engage movie buffs, book lovers, music fans, and TV binge-watchers.

Netflix or Movie Theater?

Marvel or DC? (Proceed with caution!)

Paperback or E-Reader?

Pop Music or Indie/Alternative?

Bingewatch a Series or Watch Weekly Episodes?

Horror Movie or Rom-Com?

Social Media: TikTok or Instagram?

Superpower: Invisibility or Flight?

Music Festival or Intimate Concert?

Game Night: Board Games or Video Games?

These are universal and fantastic for building a personal connection with any audience.

Early Bird or Night Owl?

Dog Person or Cat Person?

Summer or Winter?

Introvert or Extrovert?

Phone Call or Text Message?

Fiction or Non-Fiction?

To-Do List or Wing It?

Comfort Zone or Try New Things?

Big Party or Small Gathering?

Save Money or Spend on Experiences?

Customize these to get direct feedback on your products, services, or content.

Email Newsletter or Instagram Updates?

Blog Post or Video Tutorial?

Product A or Product B? (Use photos!)

New Feature X or Improved Feature Y?

Bright & Bold Packaging or Minimalist Packaging?

Free Webinar or Discount Code?

Behind-the-Scenes Content or Polished Final Product?

User-Generated Content or Professional Shoots?

More How-To Guides or More Inspiration Posts?

Choose Our Next Flavor/Color/Design: Option 1 or Option 2?

From Fun Polls to Real Insights: Level Up with a Feedback Platform

Instagram polls are fantastic for sparking conversation, but they have limits. The data disappears in 24 hours, it’s hard to track, and you can’t dive deeper. What if a follower has a reasonfor their choice? What if you want to ask a follow-up question? This is where you graduate from simple engagement to strategic audience understanding.

Imagine being able to:

Ask a “This or That” question and then immediately ask “Why?” without clogging your comments.

Save all the responses in one dashboard to spot long-term trends in your audience’s preferences.

Create a beautiful, embeddable “Style Preference Quiz” for your website based on the most popular choices.

Send a tailored thank-you message to everyone who participated, making them feel truly valued.

You need a tool built to capture and analyze feedback seamlessly. That’s where SurveyMars comes in.

SurveyMars is a professional feedback platform that lets you move beyond fleeting Instagram Stories. Create stunning, mobile-optimized micro-surveys in minutes. You can share the link directly in your Instagram bio, Stories (“Link in Bio!”), or even in a comment. SurveyMars captures every response, provides instant analytics, and helps you understand the ‘why’behind the choice. It turns casual feedback into actionable data that can inform your content calendar, product development, and brand strategy.

Don’t just guess what your audience prefers—know it. Start with these “This or That” questions to break the ice, then use SurveyMars to build a genuine, data-driven connection with your community.

Ready to Transform Instagram Engagement Into Real Audience Insights?

You’ve got the questions. Now you need the system to make the answers count. Stop letting valuable feedback vanish after 24 hours.

SurveyMars is the partner you need to:

Design beautiful, on-brand micro-surveys in minutes—no coding required.

Share seamlessly via a single link in your Instagram bio, Stories, or posts.

Analyze responses in real-time with clear dashboards that show you trends and preferences.

Take action by exporting data, connecting to your email tool, and truly understanding your followers.

Go from asking fun questions to building a loyal community that feels heard. Your next product idea or viral content strategy is in their answers—start collecting them strategically.

Create your first engaging “This or That” feedback survey with SurveyMars for free today!

FAQ

Q1: Won’t sending followers to an external survey hurt my Instagram engagement?

Not at all. Think of it as a deeper layer of engagement. The poll on Instagram starts the conversation; the survey link (in your bio or Stories) is for your most engaged followers who want to share more. It actually increases the quality of interaction and provides you with much richer data than a simple tap vote.

Q2: How is SurveyMars different from Instagram’s built-in poll stickers?

Instagram polls are great for instant, lightweight interaction, but the data is ephemeral and limited. SurveyMars allows for multi-question logic, collects demographic data, stores responses permanently for analysis, and lets you ask more nuanced follow-up questions. It’s for when you’re serious about understanding your audience, not just boosting a single Story’s view count.

Q3: Can I brand the surveys to match my Instagram aesthetic?

Absolutely! SurveyMars offers strong customization options. You can use your brand colors, fonts, and logos to make the survey feel like a natural extension of your Instagram profile, providing a seamless experience for your followers.

Q4: What kind of “This or That” follow-up questions should I ask on SurveyMars?

After the initial choice, you can ask open-ended questions like “What’s the number one reason for your choice?” or provide a list of other related preferences to select. This is where you uncover the motivations behind the simple preference, which is gold for content creation.

Q5: I’m a small creator/business. Is this tool for me?

Yes! Start simple. Use a free plan to create a single, powerful survey. As your community grows and you need more sophisticated data, you can scale up. Understanding your audience is crucial at every stage, and SurveyMars makes it accessible and actionable, no matter your size.