Consumer Survey on Sugar-Free Beverage Purchasing Preferences

Thank you for taking the time to participate in this survey. All responses are anonymous and will only be used for market research purposes. Please answer each question based on your actual experience and preferences.
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1. Your gender
Male
Female
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2. Your age group
Under 18 years old
18-25 years old
26-30 years old
31-40 years old
41-50 years old
51-60 years old
Over 60 years old
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3. Your highest completed education level
Middle school or below
High school/Technical secondary school
Junior college
Bachelor's degree
Postgraduate degree or above
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4. What is your annual personal income level?
Under $20,000
$20,001 - $40,000
$40,001 - $60,000
$60,001 - $80,000
$80,001 - $100,000
Over $100,000
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5. What is your current occupation?
Marketing/Sales/Business
Procurement
Administration
Human Resources
Product/Operations
Self-employed
Finance/Accounting/Audit
Enterprise Management
Legal
Design
Service Industry
Technology Development/Engineering
Agriculture/Forestry/Animal Husbandry/Fishery
Manual Worker
Full-time Homemaker
Freelance
Retired
Student
Education Professional
Healthcare Worker
Researcher
Government Employee
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6. Have you ever purchased sugar-free beverages?
Yes
No
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7. How often do you purchase sugar-free beverages?
Less than once per month
1-3 times per month
1-4 times per week
More than 4 times per week (almost daily)
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8. Which of the following factors influence your decision to purchase sugar-free beverages? (Select all that apply)[Choose at least 1 item]
Health considerations (weight management, blood sugar control, etc.)
Lower calorie content than regular beverages
Preference for less sweet taste
Recommendations from friends, family or social media influencers
Good brand reputation
Affordable price
Attractive packaging design
Easy availability at stores/cafes
Fits specific dietary restrictions
Other
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9. Which of the following sugar-free beverage brands have you purchased before? (Select all that apply)[Checkboxes]
Coca-Cola Zero Sugar
Pepsi Zero Sugar
Sprite Zero
Gatorade Zero
Schweppes Sugar-Free
LaCroix Sparkling Water
Bai Bubbles
Sparkling Ice
Local/Regional brand
Other
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10. Please rank the following sugar-free beverage flavors according to your preference, from most favorite to least favorite[Choose all items and sort them]
  • Cola
  • Lemon
  • Peach
  • Mixed berry
  • Grape
  • Green tea
  • Black tea
  • Citrus sparkling water
  • Coconut
  • Other
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11. What is your overall satisfaction with sugar-free beverage options currently available in the market?
Very dissatisfied
Very satisfied
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12. Please rate your satisfaction with the following aspects of current sugar-free beverages
Very dissatisfiedDissatisfiedNeutralSatisfiedVery satisfied
Taste quality
Taste quality
Price level
Price level
Credibility of health benefit claims
Credibility of health benefit claims
Product availability
Product availability
Packaging design
Packaging design
Shelf life
Shelf life
Variety of flavor options
Variety of flavor options
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13. What is the most acceptable price range for a 500ml (16.9oz) bottle of sugar-free beverage for you?
Less than $1.00
$1.00 - $1.99
$2.00 - $2.99
$3.00 - $3.99
More than $4.00
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14. How likely are you to try a new sugar-free beverage product from a new brand?
0
10
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15. Do you have any additional comments or suggestions for sugar-free beverage products that you would like to share?
Please write your response below
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