Dear Participant,
Thank you very much for participating in this survey.This questionnaire is conducted as part of a master's thesis and aims to understand consumers' actual experiences of encountering, purchasing, and using POP MART products through relevant digital channels. The questionnaire is anonymous, and all information collected will be used solely for academic research and will not be used for commercial purposes.
Please answer based on your actual experiences and feelings. There are no right or wrong answers.
56 or above
POP MART Official Website
Robot stores
Never
12. Shares from celebrities, creators, or other consumers help me discover POP MART products that interest me.
13.The recommendations, reviews or related content on the e-commerce platform can help me gain a deeper understanding of the POP MART products.
14.Constant exposure to related content on various digital platforms will enhance my familiarity with POP MART and its IP.
16. In my country or region, I can easily find official or authorized online channels for purchasing POP MART products.
17. The payment methods offered by POP MART's online channels are consistent with my usual payment habits.
18. Official or authorized channels reduce my concerns about product authenticity.
19. The order, refund, and after-sales policies provided by the platform reduce my perceived transaction risk.
20. I can conveniently check my order and delivery status.
21. The delivery time for POP MART products generally meets my purchasing needs.
22. POP MART's product descriptions and marketing content use language and expressions that are appropriate for my country or region.
23. POP MART conducts marketing activities that take into account the festivals, cultural characteristics, or consumption habits of my country or region.
24. Some POP MART products, collaborations, or activities reflect the cultural or aesthetic characteristics of my country or region.
25. I can conveniently obtain information about POP MART stores, pop-up stores, or offline events through its online channels.
26.New product launches and marketing activities across POP MART's online and offline channels are well coordinated.
27.I can smoothly learn about or purchase products online and then obtain further product or brand experiences offline.
28. POP MART's online channels and physical stores provide complementary consumer experiences.
29. The shapes, colors, and overall designs of POP MART products are attractive to me.
30. POP MART's different IPs have distinctive and unique visual styles.
31. Officia32. I can perceive the original creative expression of designers or artists in some POP MART products.
32. Compared with ordinary toys, I believe POP MART products have relatively high aesthetic or artistic value.
33. Encountering or purchasing POP MART products brings me happiness, surprise, or pleasure.
34. Some POP MART IPs that I like provide me with a sense of companionship, comfort, or emotional healing.
35. Some POP MART IPs remind me of personal experiences or memories.
36. I develop a certain emotional attachment to the POP MART IPs I like.
37. Series-based designs increase my willingness to continue collecting POP MART products.
41. Purchasing, unboxing, displaying, or discussing products with others increases my enjoyment of participating in the POP MART community.
42. Participating in POP MART-related communities or activities strengthens my connection with other enthusiasts.
44. I believe that POP MART's IPs have strong international appeal and can be accepted by consumers from different countries and cultural backgrounds.
45. After encountering POP MART, I have become more interested in designer toys, design, art, and other cultural and creative products from the country it belongs to.
48. I am willing to continue participating in activities, content, or communities related to POP MART or the IPs I like.
49. I intend to continue purchasing POP MART products in the future.
50. I am willing to recommend POP MART products to my friends or family.
51. I am willing to share my positive experiences with POP MART on social media or in everyday conversations.
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