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"A Study on the Influence of Online Reviews and Ratings on Consumer Purchase Decisions on Zomato "
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This survey explores your use of Zomato and how online ratings and reviews influence your purchase decisions and trust in the review system. Please answer based on your actual experience. There are no right or wrong answers.
This survey is intended for consumers who reside, study, or work and use Zomato. Please participate only if this applies to you.
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1. Your age group
Below 18
18 to 22
23 to 30
31 to 45
Above 45
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2. Your gender
Male
Female
Prefer not to say
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3. Your occupation
Student
Salaried employee
Business or self-employed
Homemaker
Other
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4. Your monthly income or pocket money
No income
Below ₹10,000
₹10,000 to ₹25,000
₹25,001 to ₹50,000
Above ₹50,000
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5. How often do you use Zomato?
Daily
Weekly
Monthly
Rarely
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6. What do you mostly use Zomato for?
Food delivery
Dining out and table booking
Both
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7. Which other apps do you use?
[Checkboxes]
Swiggy
Magicpin
Restaurant's own app
None
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8. Do you check ratings before ordering?
Always
Often
Sometimes
Rarely
Never
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9. Do you read written reviews before ordering?
Always
Often
Sometimes
Rarely
Never
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10. What is the lowest rating you usually accept?
Below 3.5
3.5 to 3.9
4.0 to 4.4
4.5 and above
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11. What matters most when choosing a restaurant?
Star rating
Written reviews
Photos
Number of ratings
Price or offers
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12. Where do you read reviews?
[Checkboxes]
Zomato app
Google Maps
Social media
Friends and family
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13. A high rating makes me more likely to order from a restaurant.
Strongly Disagree
Strongly Agree
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14. Negative reviews make me change my choice.
Strongly Disagree
Strongly Agree
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15. Photos uploaded by users help me decide what to order.
Strongly Disagree
Strongly Agree
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16. I trust the ratings and reviews on Zomato.
Strongly Disagree
Strongly Agree
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17. Reviews matter more to me than offers and discounts.
Strongly Disagree
Strongly Agree
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18. Have you ever ordered because of good reviews and been disappointed?
Yes
No
Not sure
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19. Have you ever felt a review or rating was fake or misleading?
Yes
No
Not sure
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20. Do you write reviews or rate restaurants yourself?
Always
Sometimes
Rarely
Never
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21. Overall, how satisfied are you with Zomato's rating and review system?
Very dissatisfied
Very satisfied
Evaluation object score
AI Probing
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