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Conjoint Analysis
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*
1.
If you were to buy a laptop, which of these 3 laptops would you prefer to buy? Please choose one option for each set. If none, select 'Empty'.
Brand
CPU
Screen size
Memory
Price
Is selected?
task1_1
Choose
HP
Dell
Lenovo
Choose
i3
i7
i5
Choose
13 inch
15 inch
14 inch
Choose
4G
8G
Choose
400
600
500
Choose
Yes
No
task1_2
Choose
HP
Dell
Lenovo
Choose
i3
i7
i5
Choose
13 inch
15 inch
14 inch
Choose
4G
8G
Choose
400
600
500
Choose
Yes
No
task1_3
Choose
HP
Dell
Lenovo
Choose
i3
i7
i5
Choose
13 inch
15 inch
14 inch
Choose
4G
8G
Choose
400
600
500
Choose
Yes
No
task2_1
Choose
HP
Dell
Lenovo
Choose
i3
i7
i5
Choose
13 inch
15 inch
14 inch
Choose
4G
8G
Choose
400
600
500
Choose
Yes
No
task2_2
Choose
HP
Dell
Lenovo
Choose
i3
i7
i5
Choose
13 inch
15 inch
14 inch
Choose
4G
8G
Choose
400
600
500
Choose
Yes
No
task2_3
Choose
HP
Dell
Lenovo
Choose
i3
i7
i5
Choose
13 inch
15 inch
14 inch
Choose
4G
8G
Choose
400
600
500
Choose
Yes
No
task3_1
Choose
HP
Dell
Lenovo
Choose
i3
i7
i5
Choose
13 inch
15 inch
14 inch
Choose
4G
8G
Choose
400
600
500
Choose
Yes
No
task3_2
Choose
HP
Dell
Lenovo
Choose
i3
i7
i5
Choose
13 inch
15 inch
14 inch
Choose
4G
8G
Choose
400
600
500
Choose
Yes
No
task3_3
Choose
HP
Dell
Lenovo
Choose
i3
i7
i5
Choose
13 inch
15 inch
14 inch
Choose
4G
8G
Choose
400
600
500
Choose
Yes
No
task4_1
Choose
HP
Dell
Lenovo
Choose
i3
i7
i5
Choose
13 inch
15 inch
14 inch
Choose
4G
8G
Choose
400
600
500
Choose
Yes
No
task4_2
Choose
HP
Dell
Lenovo
Choose
i3
i7
i5
Choose
13 inch
15 inch
14 inch
Choose
4G
8G
Choose
400
600
500
Choose
Yes
No
task4_3
Choose
HP
Dell
Lenovo
Choose
i3
i7
i5
Choose
13 inch
15 inch
14 inch
Choose
4G
8G
Choose
400
600
500
Choose
Yes
No
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