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Are you under the Label Illusion?

Welcome to The Label Illusion quiz. We often see words like sustainable, ethical, and responsibly sourced on the products we buy, but how much do these labels really tell us about child labour? This short quiz invites you to reflect on what we know, what we assume, and what may remain hidden behind everyday labels.


There are no right or wrong answers, just honest ones.
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1.
Do the products you buy have a sustainability label or certification? (for eg: Fairtrade, Rainforest Alliance, organic, ethically sourced)
Yes, it has a well-known certification (5 points)
Yes, it has its own in-house/branded label (4 points)
I've seen something on the packaging but I'm not sure what it means (3 points)
No, I don't think so (2 points)
I've never checked (1 point)
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2.
Does your brand's sustainability label or claim say anything about child labour?
Yes, it specifically mentions child labour (5 points)
It mentions "ethical sourcing" but nothing specific about child labour (4 points)
It focuses only on environmental issues (carbon, packaging, etc.) (3 points)
I don't know / I've never looked closely (2 points)
No, it doesn't mention child labour at all (1 point)
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3.
Do you know whether the raw materials in your product are sourced from regions where child labour is more common? (For example: cocoa from West Africa, cotton from South Asia, cobalt from DRC, coffee from certain regions)
Yes, and the brand provides transparent information about this (5 points)
I suspect they might be, but the brand doesn't say (4 points)
No, the brand confirms it sources from lower-risk areas (3 points)
I don't know where the materials come from (2 points) 
I've never thought about where the raw materials come from (1 point)
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4.
Have you ever come across media reports raising child labour concerns linked to the brands you use?
Yes, and it affected how I feel about the brand (5 points)
Yes, but I continued buying it anyway (4 points) 
I vaguely remember something like that (3 points)
No, I haven't (2 points)
I don't follow news about brands I use (1 point)
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5.
If a brand has been publicly linked to child labour or workers' rights violations, what would you expect them to do?
Publicly investigate and report their findings (5 points)
Work with suppliers to fix conditions over time (4 points)
Drop the suppliers immediately (3 points)
Whatever their sustainability label requires them to do (2 points)
I'm not sure what a responsible response looks like (1 point)
Are you keeping a score? Move to the next page to know if you are under the label illusion!
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