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Private Cold Plunge & Infrared Sauna Recovery Rooms
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We are conducting market research to understand consumer demand for private cold plunge and infrared sauna recovery services located near gyms. Your responses will help us better meet your fitness recovery needs, and all answers are completely confidential.
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1. Your gender
Male
Female
Prefer not to say
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2. Your age group
Under 18
18-24
25-34
35-44
45-54
55-64
65 and over
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3. Your highest completed level of education
High school or below
Associate degree
Bachelor's degree
Master's degree
Doctoral degree or higher
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4. Your current occupation
Student
Full-time employed
Part-time employed
Self-employed
Retired
Unemployed
Prefer not to say
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5. Do you currently hold an active membership at a gym or fitness facility?
Yes
No
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6. How often do you visit your gym or fitness facility?
Less than once per week
1-2 times per week
3-4 times per week
5 or more times per week
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7. Have you ever used a cold plunge or infrared sauna for post-workout recovery?
Yes, I use these services regularly
Yes, I have tried them occasionally
No, I have heard of them but never tried
No, I have never heard of these recovery services
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8. Which of the following recovery activities do you currently engage in after workouts? (Select all that apply)
[Checkboxes]
Stretching / Yoga
Foam rolling
Professional massage therapy
Public steam room
Public dry sauna
Public infrared sauna
Cold plunge / ice bath
Cryotherapy
None of the above
Other
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9. How important is each of the following attributes to you when choosing a recovery facility?
Not important at all
Slightly important
Moderately important
Very important
Extremely important
Complete privacy for individual use
Complete privacy for individual use
High cleanliness standards
High cleanliness standards
Close proximity to my regular gym
Close proximity to my regular gym
Affordable price per session
Affordable price per session
Convenient online booking
Convenient online booking
Reliable temperature control
Reliable temperature control
Private changing room and shower facilities
Private changing room and shower facilities
Flexible operating hours
Flexible operating hours
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10. How likely would you be to use a private cold plunge and infrared sauna recovery facility located adjacent to or very close to your current gym?
Very unlikely
Very likely
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11. What price range would you be willing to pay for a single private session that includes both cold plunge and infrared sauna access?
Choose
Under $10 per session
$10 - $15 per session
$16 - $25 per session
$26 - $40 per session
Over $40 per session
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12. Which of the following pricing models would you most prefer? (Select all that apply)
[Checkboxes]
Pay-per-use (no membership required)
10-session pre-paid discount package
Monthly unlimited access membership
Annual unlimited access membership
I would not purchase any of these options
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13. Please rank the following factors by how much they influence your decision to use this type of facility, from most influential to least influential.
[Choose
all
itemsand sort them]
Close proximity to my regular gym
Private individual use (no shared spaces)
Affordable pricing
Exceptional cleanliness
Flexible operating hours
Combination of cold plunge and infrared sauna in one private room
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14. How likely are you to recommend this type of recovery facility (located near your gym) to a friend or workout partner?
0
10
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15. Do you have any additional comments, preferences, or suggestions for private cold plunge and infrared sauna recovery facilities that we have not already asked about?
Evaluation object score
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