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KP31 Product Research Survey
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KP31 Product Research Survey

Thank you for your interest in the new KP31 research survey vehicle concept. Your feedback will play a key role in shaping its design and market approach. This survey will take approximately 5 minutes to complete. All responses are for analysis purposes only and will help us better understand your needs and preference.
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1.
What is your age group?
Under 25
25–34
35–44
45–54
55–64
65 or above
Prefer not to say
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2.
Where do you live?
Metro city
Outer suburbs
Regional town
Rural area
Farm
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3.
Which of the following describes your vehicle usage?[Checkboxes]
Family user: commuting and road trip
Work user: carrying loads and towing
Adventure user: off-road and outdoor activities
Tech / new energy user: focused on PHEV, technology features and lower running costs
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4.
Do you currently own or regularly use a Bakkie ?
I own a Bakkie, but rarely use it.
I own a Bakkie, and regularly use it.
I do not own a Bakkie, and rarely use one.
I do not own a Bakkie, but I regularly use one.
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5.
Would you consider buying a Bakkie/ pickup?
Definitely would consider
Probably would consider
Not sure
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6.
Which powertrain types would you consider for your future vehicle purchase?[Checkboxes]
Diesel 
Petrol 
Hybrid
Plug-in hybrid 
Electric 
Not sure
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7.
Which models are you most likely to consider for your next vehicle?[Checkboxes]
Ford Ranger
Ford Raptor
Toyota Hilux
Toyota Landcruiser
Isuzu D-MAX
Mitsubishi Triton
Nissan Navara
GWM P500
BYD Shark 6
LDV T60
Volkswagen Amarok
Kia Tasman
JAC T9
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8.
If the following accessories were available, which would you be most interested in?[Checkboxes]
Bull bar
Sports bar
Canopy
Roller shutter
Roof rack
Tow bar
Side steps
Underbody protection
All-terrain tyres
Winch
Auxiliary lights
Tub liner
Drawer system
Camping power solution
I do not need accessories / modifications
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9.
How often do you tow the following items?
NeverOccasinallyWeekly/ Monthly
Small Trailer
Small Trailer
Caravan
Caravan
Boat
Boat
Work equipment trailer
Work equipment trailer
House trailer
House trailer
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10.
What maximum towing capacity do you actually need?
I do not tow
Below 1,500 kg
1,500–2,500 kg
2,500–3,000 kg
3,000–3,500 kg
Must be 3,500 kg
Not sure
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11.
What payload capacity do you actually need?
Payload is not critical
Around 500 kg
Around 750 kg
Around 1,000 kg
More than 1,000 kg
Not sure
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12.
Do you usually need off-road or paved-road capability?
Rarely, mainly city and highway driving
Occasionally for camping or light unsealed-road driving
Frequently drive on gravel roads, sand, mud or rural roads
I have strong off-road needs and require reliable 4WD capability
Not sure
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13.
How important are theses factors to you?
12345
Purchase price
Purchase price
Fuel economy/ running costs
Fuel economy/ running costs
Reliability and durability
Reliability and durability
3.5-ton towing capability
3.5-ton towing capability
1-ton payload capability
1-ton payload capability
Off-road capability
Off-road capability
ANCAP 5- star rating
ANCAP 5- star rating
Dealer and service network
Dealer and service network
Residual value
Residual value
Technology features
Technology features
Interior/exterior design
Interior/exterior design
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14.
Which of the following powertrain options is most attractive to you?[Checkboxes]
2.5T Diesel PHEV
2.0T Petrol PHEV
Diesel HEV
Diesel
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15.
What electric-only range would make a PHEV bakkie attractive to you ?
Below 50km is acceptable
50-70km
100km+
Electric - only range is not important to me
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16.
Do you have access to home charging?
Yes, I already have a home charger
I can install a home charger
I can only use a standard household power outlet
No, for example I park on the street or in shared parking
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17.
Which colour of the Chery Bakkie do your prefer ?[Checkboxes]
Jungle Green
Derset Yellow
Black
White
Silver
Orange
Meteorite grey
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18.
Which interior colour do you prefer ?
Black
Brown
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19.
How attractive is this product to you overall?
Very attractive
Quite attractive
Neutral
Not very attractive
Not attractive at all
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20.
If this PHEV bakkie offers a strong feature package, towing capability, off-road capability and family comfort, what price range would you consider acceptable?
Less than R850,000
R850,001 - R950,000
R950,001 - R1,050,000
R1,050,001 - R1,150,000
R1,150,001 - R1,250,000
R1,250,001 - R1,350,000
R1,350,001 - R1,500,000
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21.
Which of the following features do you consider must-haves for a Bakkie / pickup? Please select [3 ][Checkboxes]
3.5-tone towing
1-tone payload
4WD / AWD
Low-range 4WD
3 differential locks
All-terrain tyres
Full-size spare tyre
Underbody protection
Tow bar
Trailer brake controller
Panoramic sunroof
Tailgate assist / power tailgate
Car refrigerator
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22.
What factors would stop you from buying this product?[Checkboxes]
New brand in the utility market; lack of trust
Concerns about reliability
Concerns about battery durability
Concerns about charging convenience
Insufficient towing capacity
Insufficient payload capability
Insufficient off-road capability
Lack of a traditional diesel version
Vehicle is too large
Too expensive
Uncertain service and maintenance cost
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