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What Do Exhibitors Really Know About Creators?
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What Do Exhibitors Really Know About Creators?

Help shape the conversation. Before our September 3 Town Hall, we want to hear from exhibitors about how you view the creator community as customers and technology buyers.


Take our quick 4-question survey. We'll share the results with members of the NAB Show Creator Council and put your assumptions and questions directly to them during our live Myth vs. Reality discussion.

It takes less than two minutes. Don't forget to register for the Town Hall here.
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1. When you think of a professional content creator, who comes to mind[Checkboxes]
YouTubers/social media creators
Podcasters
Independent filmmakers/producers
Freelancers/small production teams
Corporate/brand content teams
Educators/trainers
Live streamers
Other
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2. How relevant is the creator community to your business today
A significant customer segment
A growing opportunity we're exploring
Relevant, but not a priority
Not currently relevant to our business
I'm not sure
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3. Which statement comes closest to your perception of creators as technology buyers
Serious professional buyers with meaningful budgets
Influential buyers, but generally smaller purchases
Primarily influencers who shape others' purchases
Mostly interested in free/discounted products
I'm not sure how creators buy technology
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4. What's the one thing you'd most like creators to tell you about earning their attention or business
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