Virtual Styling Services Consumer Preference Market Research

Thank you for taking the time to complete this survey! I am launching a new virtual personal styling business, and your feedback will help me create a service that fits what you are looking for. All responses are anonymous, and the survey will take approximately 5-7 minutes to complete.
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1. Your gender
Male
Female
Non-binary
Prefer not to say
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2. Your age group
18 years old and under
19-24 years old
25-34 years old
35-44 years old
45-54 years old
55 years old and over
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3. Your highest completed level of education
Middle school or below
High school / Vocational school
Associate degree
Bachelor's degree
Graduate degree or above
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4. Your current occupation
Marketing / Sales / Business
Administration
Human Resources
Product / Operations
Small business owner / Self-employed
Finance / Accounting
Corporate Management
Legal
Creative / Design
Service Industry
Technology / Engineering
Healthcare
Education
Full-time homemaker
Freelancer
Retired
Student
Government / Public Sector
Other
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5. How often do you purchase new clothing or accessory items?
Less than once a year
1-2 times per year
3-5 times per year
Once per month
2-3 times per month
Once per week or more
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6. What is your average total monthly spending on clothing and accessories?
Under $100
$101 - $300
$301 - $500
$501 - $1000
$1001 - $2000
Over $2000
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7. Where do you typically shop for clothing? Please select all that apply.[Choose at least 1 item]
Fast fashion stores (H&M, Zara, Forever 21)
Mid-range fashion stores (Staud, Ralph Lauren, Ted Baker)
Luxury fashion stores (Jimmy Choo, Prada, Chloé)
Online fast fashion retailers
Online mid-range brand websites
Online luxury retailers
Secondhand / thrifting stores or platforms
Social media shops (Instagram, TikTok Shop, etc.)
Other
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8. How would you describe your experience putting together daily outfits?
I struggle a lot to put together outfits I like
It takes me a very long time to find an outfit I am happy with each day
I am okay at putting outfits together but want to improve
I am comfortable with my outfit choices most of the time
I always love how my outfits turn out
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9. To what extent does your current personal style match the style you want to have?
Not at all
Completely
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10. What is your typical go-to everyday outfit style?
Casual (e.g. jeans + t-shirt, loungewear)
Athleisure / sporty
Business casual
Formal / professional
Bohemian / earthy
Minimalist
Streetwear / edgy
Glam / feminine
Vintage / retro
Other
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11. Which celebrity or influencer's personal style do you admire the most?
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12. What was the last clothing item you purchased, and what motivated you to buy it?
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13. What are your biggest pain points when it comes to clothing shopping and styling? Please select up to 3 that apply most to you.[Please select 1-3 items]
I don't know what styles flatter my body type
I don't know what items to add to my closet to update my style
I get overwhelmed by too many options when shopping online
I often buy items I never end up wearing
I don't have time to shop around for the right pieces
I struggle to create multiple outfits from the items I already own
I'm not sure how to build a wardrobe that fits my lifestyle
Other
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14. Have you ever used a virtual styling or personal shopping service before?
Yes, I have used one before
I have heard of it but never tried it
No, I have never heard of this type of service before
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15. How interested would you be in trying a new virtual personal styling service?
Not interested at all
Extremely interested
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16. What outcomes would you expect from a high-quality virtual styling service? Please select all that apply.[Choose at least 1 item]
Personalized outfit recommendations based on my body type and preferences
A full closet audit to help me use the items I already own
Curated shopping lists for new items to add to my closet
Step-by-step guidance for outfits for specific events (weddings, job interviews, etc.)
Advice on building a cohesive, versatile wardrobe
Help updating my style for a life change (new job, body change, etc.)
Other
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17. How much would you be willing to pay for a one-time comprehensive virtual styling session (includes personalized recommendations and follow-up materials)?
Under $50
$50 - $100
$100 - $200
$200 - $300
Over $300
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18. How much would you be willing to pay for a monthly subscription for ongoing virtual styling support?
Under $15 per month
$16 - $30 per month
$31 - $50 per month
$51 - $80 per month
Over $80 per month
I would not be interested in a subscription
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19. Please rank the following factors by how important they are to you when choosing a virtual stylist, with the most important factor ranked first.[Choose all items and sort them]
  • Price of the service
  • Stylist's personal aesthetic and professional experience
  • Reviews from past clients
  • Range of services offered
  • Inclusion of exclusive discounts at clothing retailers
  • Customization of recommendations to my personal needs
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20. Would you be interested in being notified when my new virtual styling service launches and receive exclusive early-bird promotions?
Yes
No
21. If you answered yes, please leave your email address below to receive launch updates and offers.
22. Do you have any additional comments, feedback, or questions about virtual styling services that you would like to share?
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