Growth Engine Assessment™

Is Your Business Built to Scale?

Business Growth Diagnostic for Founder-Led & Growth-Oriented Companies

Thirty statements across the six sections of the Growth Engine.

Rate each on a scale of 1–5, and your Growth Engine Scorecard™ will show where the engine is running and where it needs attention.

	1	2	3	4	5
Clearly defined 12–24 month growth strategy
Clearly defined 12–24 month growth strategy	1 2 3 4 5
Leadership aligned on priorities and success metrics
Leadership aligned on priorities and success metrics	1 2 3 4 5
Top growth levers are clearly identified
Top growth levers are clearly identified	1 2 3 4 5
Initiatives are proactively prioritized
Initiatives are proactively prioritized	1 2 3 4 5
Business is scalable beyond the founder
Business is scalable beyond the founder	1 2 3 4 5

	1	2	3	4	5
Customer journey is clearly understood
Customer journey is clearly understood	1 2 3 4 5
Customer feedback is consistently gathered and acted upon
Customer feedback is consistently gathered and acted upon	1 2 3 4 5
Experience is consistent across customer touchpoints
Experience is consistent across customer touchpoints	1 2 3 4 5
Strong customer retention and repeat business
Strong customer retention and repeat business	1 2 3 4 5
Customer friction points are proactively identified
Customer friction points are proactively identified	1 2 3 4 5

	1	2	3	4	5
Sales and marketing are aligned
Sales and marketing are aligned	1 2 3 4 5
Clear value proposition
Clear value proposition	1 2 3 4 5
Qualified leads generated consistently
Qualified leads generated consistently	1 2 3 4 5
Best-performing channels are understood
Best-performing channels are understood	1 2 3 4 5
Messaging is differentiated
Messaging is differentiated	1 2 3 4 5

	1	2	3	4	5
Operations support scalable growth
Operations support scalable growth	1 2 3 4 5
Clear roles and accountability
Clear roles and accountability	1 2 3 4 5
Consistent execution
Consistent execution	1 2 3 4 5
Visibility into KPIs
Visibility into KPIs	1 2 3 4 5
Strong internal collaboration
Strong internal collaboration	1 2 3 4 5

	1	2	3	4	5
Revenue forecasting confidence
Revenue forecasting confidence	1 2 3 4 5
Most profitable customers/services understood
Most profitable customers/services understood	1 2 3 4 5
Retention supports profitability
Retention supports profitability	1 2 3 4 5
Disciplined growth investments
Disciplined growth investments	1 2 3 4 5
Business value is increasing
Business value is increasing	1 2 3 4 5

	1	2	3	4	5
Competitive landscape understood
Competitive landscape understood	1 2 3 4 5
Business is differentiated
Business is differentiated	1 2 3 4 5
Why customers choose us is understood
Why customers choose us is understood	1 2 3 4 5
New market/channel opportunities evaluated
New market/channel opportunities evaluated	1 2 3 4 5
Recurring revenue opportunities identified
Recurring revenue opportunities identified	1 2 3 4 5

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