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Product Purchase Intent Survey Template
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Thank you for participating in this anonymous purchase intent research survey. All responses will only be used for aggregate market analysis and will not be shared with third parties. The survey takes approximately 5 minutes to complete.
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What is your age group
Under 18 years old
18-25 years old
26-30 years old
31-40 years old
41-50 years old
51-60 years old
Over 60 years old
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What is your gender
Male
Female
Prefer not to disclose
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What is your highest completed level of education
Middle school or below
High school / Vocational secondary school
Associate degree
Bachelor's degree
Graduate degree or above
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Have you ever purchased products in the product category covered by this research
Yes, I have purchased at least one in the past 12 months
Yes, but my last purchase was more than 12 months ago
No, I have never purchased any products in this category
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How often do you purchase products in this category
Less than once a year
Once a year
2-4 times a year
5-10 times a year
More than 10 times a year
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Where do you usually purchase products in this category
[Please select 1
-
6 items]
Physical retail stores
Brand official website
Third-party e-commerce platforms
Social media shopping channels
Second-hand marketplaces
Other
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How important is each of the following factors when you consider purchasing a product in this category
Not important at all
Slightly important
Moderately important
Very important
Extremely important
Product price
Product price
Brand reputation
Brand reputation
Product quality
Product quality
Product functionality
Product functionality
Online user reviews
Online user reviews
After-sales service
After-sales service
Packaging design
Packaging design
Environmental sustainability
Environmental sustainability
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How likely are you to purchase a product in this category in the next 3 months
Extremely unlikely
Extremely likely
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If you plan to purchase in the next 3 months, which factor will most strongly influence your purchase decision
An ongoing promotional discount
Need to replace an old product
Recommendation from a friend or influencer
Interest in a newly launched product
Purchasing as a gift for others
Other
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How likely are you to recommend products from your favorite brand in this category to a friend or colleague
0
10
0
1
2
3
4
5
6
7
8
9
10
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How do you evaluate price points for a standard product in this category
At what price would you consider this product too cheap to trust its quality, and would not buy it
At what price would you consider this product to be good value for money, and worth buying
At what price would you consider this product to be expensive but still acceptable to purchase
At what price would you consider this product too expensive to purchase
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Please rank the following factors by priority when making a purchase decision (sort from most important to least important)
[Choose
all
items and sort them]
Product price
Product quality
Brand reputation
Sustainability credentials
Customer user reviews
Do you have any additional comments about your purchase preferences or decision-making processes for products in this category that you would like to share
Evaluation object score
AI Probing
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