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First Impression Survey Template
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1.
Your gender
Male
Female
Prefer not to disclose
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2.
Your age group
Under 18
18-24
25-34
35-44
45-54
55 and above
Prefer not to disclose
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3.
Your current occupation
Student
Full-time employed
Part-time employed
Self-employed
Unemployed seeking work
Retired
Homemaker
Prefer not to disclose
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4.
Is this your first time interacting with our product or brand?
Yes, this is my first interaction
No, I have interacted with your product/brand before
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5.
Overall, how would you rate your first impression of our product/brand?
Very unfavorable
Very favorable
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6.
Please rate your first impression of each of the following aspects
Poor
Average
Good
Very good
Visual design and appearance
Visual design and appearance
Clarity of product information
Clarity of product information
Ease of initial use
Ease of initial use
Brand personality and tone
Brand personality and tone
Price competitiveness
Price competitiveness
Customer service responsiveness
Customer service responsiveness
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7.
Which aspects made the most positive impact on your first impression? (Select up to 3)
[Please select 1
-
3 items]
Attractive visual design
Clear product introduction
Easy to start using
Competitive pricing
Friendly customer service
Consistent brand identity
Trustworthy brand image
Unique product features
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8.
Which aspects negatively affected your first impression? (Select up to 3)
[Choose at most 3 items]
Unappealing visual design
Unclear product information
Difficult to start using
Uncompetitive pricing
Slow response from customer service
Confusing navigation
Outdated brand image
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9.
Sort the following factors based on how much they influenced your overall first impression, from most influential to least influential
[Choose
all
items and sort them]
Visual appearance
Previous word-of-mouth
Price point
Ease of use
Customer service interaction
Product features
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10.
Based on your first impression, how likely are you to recommend our product/brand to a friend or colleague?
0
10
0
1
2
3
4
5
6
7
8
9
10
11.
Do you have any additional comments or feedback about your first impression that you would like to share?
Evaluation object score
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